The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms


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ISBN: 9781633691728 | 256 pages | 7 Mb

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  • The Matchmakers: The New Economics of Multisided Platforms
  • David S. Evans, Richard Schmalensee
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781633691728
  • Publisher: Harvard Business Review Press
Download The Matchmakers: The New Economics of Multisided Platforms


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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Observable Types, Case III - Melati Nungsari - Home
We study multidimensional matching on a two-sided platform †menungsari@ davidson.edu; Economics Department at Davidson The next proposition assumes that the random draw ψ is drawn from a . (2000). Two-Sided Search, Marriages, and Matchmakers. A Price Theory of Multi-Sided Platforms. ISBN 9781633691728 | Barcode Lookup
Barcode Lookup provides info on ISBN 9781633691728 - The Matchmakers: TheNew Economics of Multisided Platforms. Invisible Engines: How Software Platforms Drive Innovation and
Software platforms are the invisible engines that have created, touched, or transformed nearly . The Matchmakers: The New Economics of MultisidedPlatforms. the antitrust analysis of multi-sided platform businesses - Richard
They range from the old (the village matchmaker) to the new expanding literature on multi-sided platforms in economics, antitrust, and  博客來-Matchmakers: The New Economics of Multisided Platforms
書名:Matchmakers: The New Economics of Multisided Platforms,語言:英文, ISBN:9781633691728,作者:Evans, David S./ Schmalensee, Richard,出版  Matchmakers: The New Economics of Multisided Platforms - Walmart
Buy Matchmakers: The New Economics of Multisided Platforms at Walmart.com. The Matchmakers | NewSouth Books
The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard Schmalensee. Hardback (B401) | May 2016 | Harvard Business Review  



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